GREG HODGSON DESIGN

Union Fitness Branding

Union Fitness Co. Branding & Website

The guys from Crossfit 2480 came to me and asked if I could help them with a rebrand to coincide with a shift into a new larger space- a new name, logo, signage and website were required. After much thought and research we came up with the name ‘Union Fitness Co.’ which to me represents a place where people come together and help motivate each other to achieve personal physical/fitness goals.

With the name set in stone and a new large industrial space to move into, I designed a strong bold logo with a minimal colour palette and an identity system that is strong, clean and contemporary with few frills or fuss but that is active and energised much like those using the space.

Working within Squarespace I designed a website that is everything a gym website needs to be- attractive, modern, informative and web compliant!

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